Performance Analytics
Understanding your business performance metrics
Business Performance Analytics
Learn how to use SmartSell's analytics tools to understand your business performance, identify trends, and make data-driven decisions for growth.
What You'll Learn
- • How to access and navigate analytics dashboards
- • Understanding key business performance metrics
- • Comparing performance across branches and time periods
- • Identifying trends and growth opportunities
- • Creating custom reports and exports
Key Performance Metrics
SmartSell tracks several important metrics to help you understand your business health:
💰 Revenue Metrics
- • Total revenue by period
- • Average transaction value
- • Revenue per branch
- • Growth rate comparisons
- • Payment method breakdown
📦 Inventory Metrics
- • Inventory turnover rate
- • Stock holding periods
- • Category performance
- • Waste and shrinkage tracking
- • Supplier performance
👥 Customer Metrics
- • Customer visit frequency
- • Customer lifetime value
- • Peak shopping hours
- • Customer acquisition trends
- • Loyalty program performance
⚡ Operational Metrics
- • Staff productivity
- • Transaction processing speed
- • System uptime and reliability
- • Peak hours analysis
- • Error rates and issues
Accessing Analytics Dashboard
Navigate to your analytics from the main dashboard:
-
1
Go to Reports section
Click 'Reports' in the main navigation
-
2
Select 'Performance Analytics'
This opens the main analytics dashboard
-
3
Choose your view
Select single branch or business-wide view
-
4
Set time period
Choose from today, week, month, quarter, or custom range
Making Data-Driven Decisions
Use your analytics to improve business performance:
📈 Growth Opportunities
- • Identify peak hours for staffing
- • Find top-selling product categories
- • Discover customer buying patterns
- • Optimize inventory levels
- • Plan promotional campaigns
⚠️ Warning Signs
- • Declining transaction values
- • Increasing stock holding periods
- • Rising customer complaints
- • Falling profit margins
- • Staff productivity issues
Scheduled Reports
Set up automatic report delivery to stay informed:
Automated Insights
Set up daily, weekly, or monthly performance reports to be automatically emailed to key stakeholders. This ensures everyone stays informed about business performance without manually checking.
Daily Reports
End-of-day summaries including sales totals, top products, and any critical alerts that need immediate attention.
Weekly Summaries
Comprehensive weekly performance including trends, staff productivity, inventory changes, and customer metrics.
Monthly Analytics
Deep business insights including growth analysis, profitability trends, and strategic recommendations for the coming month.
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